Like Car Brakes? The Future for Security

Like car brakes? The future for security

I cannot agree more with Bruce Schneir of BT, the push for security is coming directly from consumers.Consumers assume they are secure... and now when they are not they are moving their custom.

The provider is going to be the website, application, community of whatever technology service is in operation. They will have to consider and build in the security, so seamlessly that the end user never has to think about it.This is where new technologies like LiveEnsure come into their own they are easily implemented across the consumer online experience.

I’ve talked about security being part of everything for years, I am pleased to say rising tide of user expectation is now forcing the reality. As this article from last weeks Gartner Symposium says Security will become a B2B market where security and solutions providers work together to create the magic. We are currently working with Virtual Technology Group, Global Mobile Solutions and FabriQate to make this a reality.

More and more, this makes security specifically, and IT as a whole, a utility.

Fear has been the best way to sell security.

Many vendors have tried to develop ROI models to prove value and build desire, but that’s never really worked, a great number stick with old products giving packaging and promotion regular facelifts. As the market moves to utility models like LiveEnsure, they’ll be much less need to prove the value of the “investment” as initial outlay is low.
Brands will spend the money because they have to.

In this new world we are selling reputation and the benefit of the solution, with strength of security as an assumed feature.

Just like the brakes on your car.

Inspiration taken from Ellen Ferrara who was reporting live from the Gartner Symposium/ITxpo. http://www.blog.bt.com/gartnerITxpo-cannes-2010/?p=174


To Learn more about LiveEnsure authentication for web and mobile: http://events.linkedin.com/LiveEnsureTM-Technology-Session/pub/407646