Digital Fingerprinting is an essential part of authentication!

The Wall Street Journal headlines last week announced the Race Is On to 'Fingerprint' Phones, PCs. Device fingerprinting is a powerful emerging tool in internet security trade, and LiveEnsure™ is leading the way with its SaaS authentication offering for web and mobile.

It might seem that one computer is pretty much like any other. Far from it: Each has a different clock setting, different fonts, different software and many other characteristics that make it unique. So it makes perfect sense to uses Digimetric™ technology to uniquely identify computers, cellphones and other devices, without building and sharing profiles of the people who use them.

I can't understand why more websites and apps are not more rapidly embracing digital device fingerprinting technology for authentication. It adds an altogether new layer of security for the user, the site and the session. The "fingerprinting" data is challenged "outside" the browser, its data is *not* shared, and the process is session/commerce context specific, i.e. purpose-built keys - the "smarter" and "safer" version of a universal fingerprint. This architecture is based on years of study - finding that trusting purely general-built keys is great for convenience but not worthy for security.

LiveEnsure™ sits in the gap - providing strong, real-time authentication, using a universally unique digital footprint of a laptop, ipad, device or smartphone. There is nothing for the user to download, install and no out of band/dongle/token to look after. The login process is seamless the clever device recognition happens without the user being aware, checking the device fingerprint in real time as part of a secure triangulation.

Low price high strength, developers can mash up today at http://www.liveensure.com/

IP Expo Update from Today Earls Court

Today, in Westminster, Chancellor George Osborne unveiled plans to cut public spending by £83 billion. I was among the thousands of IT professionals crowded into Earl's Court 2 to discover how IT investment can help their organisations survive the new era of fiscal austerity, and emerge financially stronger, more competitive and more profitable.

They were not disappointed.

Addressing a packed audience for the opening keynote address of IP EXPO 2010, Acadia Enterprises CEO, detailed how the new age of cloud computing is set to revolutionize IT service delivery and the business effectiveness of the organisations that adopt it.

"Cloud" said Capellas "will be mainstream within 24 months."

"This bus has already left the station. You can either be under it, or on it," he said.

The same message, with different emphasis was heard from other quarters. In the seminar theatres, VMware's Paul Strong detailed some of the technical challenges that still lay ahead.

Freeform Dynamics' Jon Collins offered timely advice on how to distinguish marketing hype deliverable reality in today's increasingly competitive IT infrastructure markets.

Meanwhile, I enjoyed talking directly to the latest compute, storage and network infrastructure product and technologies showcased by more than 230 exhibitors. LiveEnsure partnered with The Virtual Tech Group Basingstoke were busy as they talked to Cloud providers who need authentication to secure entry points of their systems.

Far sighted organisations are ready to invest in their future, and those who are will be looking closely at the security aspects of their cloud provider.