The best ecommerce sites ensure a satisfactory online experience for their customers through ease of navigation, effective customer service and online security .
SET UP SHOP
An online presence provides a storefront for all the services that customers have come to expect when online. The following are some of web best practices for setting up a website to engage and give a satisfactory online shopping or service experience for customers in terms of navigation, customer service and online security.
EASY NAVIGATION
An ecommerce website's navigation should be intuitive, assisting customers to locate what they need with ease. Products offered should be sorted by type and information about the products that assists the customers in their purchase should be provided.
Provide ONLY Valuable Information (Keep the adjectives for christmas cards)
Provide customers with information about each item or services that are for sale . Show information about delivery time frames and an indication on stock availability.
SEARCH (FunnelBack)
An online presence provides a storefront for all the services that customers have come to expect when online. The following are some of web best practices for setting up a website to engage and give a satisfactory online shopping or service experience for customers in terms of navigation, customer service and online security.
EASY NAVIGATION
An ecommerce website's navigation should be intuitive, assisting customers to locate what they need with ease. Products offered should be sorted by type and information about the products that assists the customers in their purchase should be provided.
Provide ONLY Valuable Information (Keep the adjectives for christmas cards)
Provide customers with information about each item or services that are for sale . Show information about delivery time frames and an indication on stock availability.
SEARCH (FunnelBack)
Customers use the website search facility to locate the products they need. The website's search engine needs to provide accurate information, relevant results and also provide users with the choice to sort through their search results by price, type or availability.
Customer Service
Clearly show information about policies and standards relating to deliveries and returns of goods purchased. Offer LiveEnsure protected areas whereby users can log in to track the status of their order.
Confidentiality and Security
The interception of customers’ details can pose a serious risk to sites resulting in loss of customer confidence, website security should be a mandatory consideration.
Customer Service
Clearly show information about policies and standards relating to deliveries and returns of goods purchased. Offer LiveEnsure protected areas whereby users can log in to track the status of their order.
Confidentiality and Security
The interception of customers’ details can pose a serious risk to sites resulting in loss of customer confidence, website security should be a mandatory consideration.
The highly visible nature of LiveEnsure can have a positive effect on online sales figures.
With a recent survey revealing that:
22% of respondents had fallen victim to phishing attacks,
15% to online scams,
and 21% to identity theft,
Trust online is a real competitive advantage.
www.liveensure.com
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