Friday 25 June 2010

Debenhams need to review Customer Service/Online Experience

Like any other female consumer I love an email offer, first day of sale free postage. So I order online and as I have lived the last 10 years on the internet, selling it or latterly of protecting consumers using it I think I know a bit about order forms.

I had a four digit promotional code, but after three attempts could not see the box.
So ordered then sent an email, the rather dictatorial response is below, I had to scroll to the bottom of the page... in delivery page...ridiculous as the offer relates only to postage. I wonder how debenhams will fair in mobile retail as consumers do more on their phones and how they will really engage with vouchering.. I would suggest they rapidly speak to E-commera or a customer experience agency they are falling behind. Miles behind Marks and Spencer, Ocado and Next who have it so right.


Dear Ms Robertson,

Thank you for your e-mail regarding Promotional Codes when ordering on www.debenhams.com.

We have investigated your query with Debenhams technical department and cannot find any reason why the Promotional Code Box would not have been available for you to use during the time you have stated.

For your future reference, please find instructions below as to where the box is clearly located.

When selecting the method of delivery, (e.g. home delivery, collect from store) from the shopping basket, please scroll to the bottom of this section, where you will find the ?promotional code box?

Please ensure the promotional code used is entered in capital letters.

Unfortunately we are unable to honor this discount on this occasion.

Please accept our apologies for any inconvenience this may cause.

I can also confirm that both items on your order have been despatched and should be with you within 3 - 5 working days.

We hope this helps with your query; if we can be of further assistance, please do not hesitate to contact us.

Debenhams for future reference you have lost one online shopper for good.

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