Ecommerce Expo, National Hall Olympia..Next week

I am looking forward to attending next weeks, E Commerce Expo it is the industry event for the UK and, increasingly, Europe. It ranks as one of the largest gatherings of E Commerce professionals in Europe and boasts over 140 exhibiting companies plus a comprehensive conference programme.

http://www.ecommerceexpo.co.uk/page.cfm/Action=Seminars/SeminarDate=10_19_2010/goSection=4


Scanning the session list there are really great people telling their stories, I am looking forward to hearing from:

Steve Willey, Group Head of Product Development, moneysupermarket.com

Joe Leech, Principal Consultant, cxpartners

Matt Henderson, Director of Merchant Services, Amazon

Tjipto Sugijoto, Managing Director for Americas, Intershop.

Very surprised to see we are the only best of breed security vendor in attendance... and that there is no session talking about authenticating and protecting your user. With consumers being targeted by hackers, phishing and pharming attacks I would have expected at least one session.

"Relying on static, user-generated passwords to outwit expert hackers leaves ecommerce site severely at risk for data theft," said Christian Hessler, CTO, LiveEnsure™. "Ethical organizations are recognising the need for authentication security. We have made our solution affordable, accessible and quickly deployable for ecommerce sites."

http://www.liveensure.com/getit.html


NOTE to Show organisers... the regulators are really coming down on companies who don't protect their online consumers. A Session would have been good, Christian our CTO would have covered the importance of online authentication and I am sure Stewart Room the leading legal light in data protection would have covered changes in Legislation.

www.christianhessler.com/

http://www.stewartroom.com/

LouiseRobertson@Innovate 10

The UK Technology Strategy Board is hosting Innovate 10 the leading networking, conference and exhibition event for businesses to meet other businesses, government and academia with the aim of making innovation happen – creating opportunity and growth for the future.

Innovate 10 will address all aspects of technology innovation, with a special focus on the commercial exploitation of the DIGITAL economy, HEALTHCARE markets of the future, ENERGY generation and supply and the SUSTAINABILITY economy.

I was surprised to see that cybercrime and fraud are not main discussion subjects at this forum.

I will be introducing LiveEnsure™ accessible, affordable authentication SaaS solution for web and mobile to attending digital and creative agencies who are looking to secure and protect the websites they are building. LiveEnsure™ is authentication solution, designed to protect consumers as they transact. LiveEnsure™ provides a revolutionary, multifactor, authentication solution for a multitude of applications, using unique Digimetric™ technology to recognise user’s mobile devices and laptops as part of triangulation process that secures the session. LiveEnsure™ takes the inconvenience out of bulky hardware token or sms-based authentication solutions.

http://www.liveensure.com/

Cyber Criminals, New Job Option....

e-crime Mid-Year Meeting 5 October 2010, Victoria Park Plaza, London.

As we all know Technology is continuing in it relentless advance at such a rapid pace that even 10 years ago anyone predicting our current technology-enabled capabilities would have been considered crazy. We are all living in a world that is totally connected 24/7. We are the martini generation of computers, anytime, anyplace and anywhere, just like martini time we are very relaxed about our security.

The e-criminal- A Growth Profession!
These quantum changes are matched in the way e-criminals operate, singularly or as very sophisticated groups. Their objective is to find a way around website, apps and mobile protection. E-Criminals are the cyber equivalent to burglars who pick locks and break windows. There is one obvious area where commercial organisations are ‘holding the door’ open for the e-criminal, and that is around login and authentication, research tells us that the 2 factor username and password is not enough you may have left your door open for the e-criminal.
The Cost of CyberCrime to business.
Studies by the Ponemon Institute reveal that a security breach costs a company:
• an average of £64 per file
• £10,000-£120,000 of admin costs
• An ICO fine
• Reputation Damage.

Pro-actively investing in security can help a business avoid potential costs, loss of resource and productivity that security violations can have on a company. Attacks on organisations are becoming more frequent and the attacks are moving outside of the financial sector into all sectors that transact on the web. (Retail, Gaming and Social Networks)

Cloud Computing its coming... well actually everyone is going that way!

The sessions focused on cloud computing, the buzz words of revolutionary cost and savings and operational flexibility, were tainted with concerns for security. Realising the cloud’s benefits is determined by the trustworthiness of the Cloud Infrastructure- in particular the software applications that control, access, private data and automate critical processes. Assuring the inherent security of your associated software is a key factor to successfully embracing cloud options.

The pan-European survey by Portio indicates that 75% of CIO’s viewed security as a barrier to adopting cloud computing, more than 65% said they would move between 21% - 60% of their applications to the cloud in the next year.

STATS
I love all the stats, and they make great colourful graphs but the fact is businesses are moving into the cloud, they need to protect themselves and their users . There is a growing need for effective non invasive security like LiveEnsure authentication.

The content of this mid -year meeting was exceptional, delivering practical advice focussing on how security can help businesses to adapt to change, take advantage of opportunities and remain secure.

http://www.e-crimecongress.org/forum/

No Excuses Now!

The First Authentication Summit for LiveEnsure

Well attended, the audience included, Analysts, Press, Digital Agencies, Web Developers and Investors.

21st September 2010, LiveEnsure™ launched it is accessible, affordable authentication SaaS solution for web and mobile. We have announced the release of the LiveEnsure™ authentication solution, designed to protect consumers as they transact. LiveEnsure™ provides a revolutionary, multifactor, authentication solution for a multitude of applications, using unique Digimetric™ technology to recognise user’s mobile devices and laptops as part of triangulation process that secures the session.
LiveEnsure™ takes the inconvenience out of bulky hardware token or sms-based authentication solutions.

Our patented technology allows any user with a mobile device or laptop to be protected. Applicable for a wide variety of scenarios, the system is targeted at all businesses looking to minimise damaging identity fraud and lower administration costs.

Affordable pricing, a one off £99 cost, then pay as you go charges for authentications. Accessible immediately and scalable. The coding is deployed directly from the portal and developers can have a site login protected in less than 30 minutes.
The solution is the brainchild of prominent technologist Christian Hessler, and was devised by a team of leading software developers, led by technical architect, Marc Loy. LiveEnsure™ is designed to allow seamless integration into existing business systems. Companies can use the LiveEnsure™ technology to protect their existing user base, without purchasing costly new systems or hardware platforms.
“LiveEnsure™ is a layer of authentication for web and mobile that whilst quick to deploy ensures a heightened security barrier that is cost-effective and simple to use.” Christian continues, “The appeal of LiveEnsure™ is it’s adaptability – whether it’s used for remote VPN in a large corporation, as an authentication method for websites or as a security solution for SME’s – anyone can take advantage of its benefits to protect their users and create transactional trust.”
Set to revolutionise the authentication scene, LiveEnsure™ provides a cost-effective, secure solution for local and international businesses. And, with issues around security topping the boardroom agendas of most companies, LiveEnsure™ is just what the market has been waiting for.
For more information, please visit :

HTTP://WWW.LIVEENSURE.COM/GETIT.HTML

LiveEnsure™ Authentication for the Future Summit

Authentication for the Future- Summit

London-21st September 2010

The first LiveEnsure™ Authentication for the Future Summit in London next week will cover the development and deployment of LiveEnsure™ secure authentication. LiveEnsure™ is ground breaking privacy enhancing technology that protects, sites, sessions and users.

Michel Poignant, CEO of Paymotech will talk of the deployment of LiveEnsure™ and how it will build confidence and trust in their services. Paymotech is growing rapidly delivering secure accessible payment solutions to an ever-growing mobile community. This initiative will build customer loyalty and trust in Paymotechs growing portfolio of services.

Christian Hessler CTO of Palm Tree Technology will take a deep dive into the technology with sessions for Analysts, Press and Developers.
The session content can be followed on http://www.liveensure.com/blog.php

The live analyst and attendee commentary can be followed on Twitter- #LiveEnsure

Secure the entry point of Cloud...

Cloud computing is one of the most widely adopted IT trends of recent years. Flexible, low-cost and easily scalable IT, many businesses are relying more and more heavily on cloud-based applications, storage and security. The big issue is of confidence remains a barrier to adoption for many businesses, and significant questions remain unaddressed around key issues affecting this, one of the key being that of security.

The cloud security debate rages on fiercely is the fact that issues or breaches have the potential to be catastrophic – to the extent where they transcend business departments to become a major business issue.

But the issue of cloud security is not necessarily as hugely complex as some assert. One of the basic premises for cloud security is the fact that securing the cloud itself is an almost impossible task due to the numbers of providers involved and the level of sharing that is inherent with many cloud-based services.

The fact is that by the time data has reached the cloud, it’s normally too late. The potential for data getting in to the wrong hands starts from the moment it leaves an organisation, and it’s therefore at this boundary point between the organisation and its external environment that security has to be the key priority for those looking to use cloud-based services.

The key priority for improving security of cloud computing lies in the routes between a business and the cloud, not the cloud itself. LiveEnsure is the affordable, accessible, authentication layer for that.

Addressing the security of a company’s specific cloud entry and exit points is the best – and simplest – way to get a grip on the potential issues involved to enable businesses to take advantage of all that the cloud has to offer.



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What is the Value of Social Media....

What is the Value of Facebook and LinkedIn?

When someone asks me this question, internally I tend to sigh deeply and externally smile, you do have to wonder if they are in business whether they deliberately buried their heads against the social media explosion that we are in the midst of. Many people understand the fact that they NEED to be on social networking sites, but are not sure exactly WHY they need to.

SIMPLY GET SOCIAL - these sites are an excellent marketing tool for business, individuals and students. If you are asking this question you are behind the curve so do it now.

Think about the meetings and exhibitions attended globally every day. These networking opportunities are held by associations, professional groups, local chambers of commerce, etc. While sometimes they can be niche and packed with members of your target market, many times they can be sporadic and unfruitful. But you go all the same and come away with new contacts.

Facebook and Linkedin are electronic networking events. The differences is astounding they are running 24 hours a day, 7 days a week, 365 days a year.

The Social Advantage

*Free CRM System for your contacts
*You to choose the EXACT target market you want to engage and connect to
*No costs just time
*Fantastic Free Tools- Events, Announcements.
*Allows you to be flexible!
*Set up, Communicate get started in less than half an hour.

Facebook and LinkedIn allow you to connect with large masses of people including your old friends and professional colleagues, but more importantly they allow you the opportunity to meet and connect with new quality professionals who are willing and able to build your business, purchase your products, learn from your expertise and spread that all too valuable word-of-mouth.

Get Connected
By connecting with people on social networking sites you are enabling a wide group of people to benefit from your area of expertise while engaging them in conversation, asking/answering questions and gathering valuable information to help you market more effectively to your target audience. To be honest, the opportunities, at times, can be endless.

I will talk in detail about Linkedin and Facebook in my next posts, for now get your name, your business website details up there and do some ‘lurking’. (Join us on Linkedin or Facebook)

Linkedin
http://bit.ly/c5F4jq

Facebook
http://bit.ly/cQIp27

And then I get an email for people who get it, with tools that help manage it how can half the business world be in tune and half so not. An email yesterday was from people who get it...
SPROUT Better Manage Your Small Business’s Social Media Presence: http://bit.ly/dfCxQz

Be Authentic http://www.liveensure.com/