No Excuses Now!

The First Authentication Summit for LiveEnsure

Well attended, the audience included, Analysts, Press, Digital Agencies, Web Developers and Investors.

21st September 2010, LiveEnsure™ launched it is accessible, affordable authentication SaaS solution for web and mobile. We have announced the release of the LiveEnsure™ authentication solution, designed to protect consumers as they transact. LiveEnsure™ provides a revolutionary, multifactor, authentication solution for a multitude of applications, using unique Digimetric™ technology to recognise user’s mobile devices and laptops as part of triangulation process that secures the session.
LiveEnsure™ takes the inconvenience out of bulky hardware token or sms-based authentication solutions.

Our patented technology allows any user with a mobile device or laptop to be protected. Applicable for a wide variety of scenarios, the system is targeted at all businesses looking to minimise damaging identity fraud and lower administration costs.

Affordable pricing, a one off £99 cost, then pay as you go charges for authentications. Accessible immediately and scalable. The coding is deployed directly from the portal and developers can have a site login protected in less than 30 minutes.
The solution is the brainchild of prominent technologist Christian Hessler, and was devised by a team of leading software developers, led by technical architect, Marc Loy. LiveEnsure™ is designed to allow seamless integration into existing business systems. Companies can use the LiveEnsure™ technology to protect their existing user base, without purchasing costly new systems or hardware platforms.
“LiveEnsure™ is a layer of authentication for web and mobile that whilst quick to deploy ensures a heightened security barrier that is cost-effective and simple to use.” Christian continues, “The appeal of LiveEnsure™ is it’s adaptability – whether it’s used for remote VPN in a large corporation, as an authentication method for websites or as a security solution for SME’s – anyone can take advantage of its benefits to protect their users and create transactional trust.”
Set to revolutionise the authentication scene, LiveEnsure™ provides a cost-effective, secure solution for local and international businesses. And, with issues around security topping the boardroom agendas of most companies, LiveEnsure™ is just what the market has been waiting for.
For more information, please visit :

HTTP://WWW.LIVEENSURE.COM/GETIT.HTML

LiveEnsure™ Authentication for the Future Summit

Authentication for the Future- Summit

London-21st September 2010

The first LiveEnsure™ Authentication for the Future Summit in London next week will cover the development and deployment of LiveEnsure™ secure authentication. LiveEnsure™ is ground breaking privacy enhancing technology that protects, sites, sessions and users.

Michel Poignant, CEO of Paymotech will talk of the deployment of LiveEnsure™ and how it will build confidence and trust in their services. Paymotech is growing rapidly delivering secure accessible payment solutions to an ever-growing mobile community. This initiative will build customer loyalty and trust in Paymotechs growing portfolio of services.

Christian Hessler CTO of Palm Tree Technology will take a deep dive into the technology with sessions for Analysts, Press and Developers.
The session content can be followed on http://www.liveensure.com/blog.php

The live analyst and attendee commentary can be followed on Twitter- #LiveEnsure

Secure the entry point of Cloud...

Cloud computing is one of the most widely adopted IT trends of recent years. Flexible, low-cost and easily scalable IT, many businesses are relying more and more heavily on cloud-based applications, storage and security. The big issue is of confidence remains a barrier to adoption for many businesses, and significant questions remain unaddressed around key issues affecting this, one of the key being that of security.

The cloud security debate rages on fiercely is the fact that issues or breaches have the potential to be catastrophic – to the extent where they transcend business departments to become a major business issue.

But the issue of cloud security is not necessarily as hugely complex as some assert. One of the basic premises for cloud security is the fact that securing the cloud itself is an almost impossible task due to the numbers of providers involved and the level of sharing that is inherent with many cloud-based services.

The fact is that by the time data has reached the cloud, it’s normally too late. The potential for data getting in to the wrong hands starts from the moment it leaves an organisation, and it’s therefore at this boundary point between the organisation and its external environment that security has to be the key priority for those looking to use cloud-based services.

The key priority for improving security of cloud computing lies in the routes between a business and the cloud, not the cloud itself. LiveEnsure is the affordable, accessible, authentication layer for that.

Addressing the security of a company’s specific cloud entry and exit points is the best – and simplest – way to get a grip on the potential issues involved to enable businesses to take advantage of all that the cloud has to offer.



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What is the Value of Social Media....

What is the Value of Facebook and LinkedIn?

When someone asks me this question, internally I tend to sigh deeply and externally smile, you do have to wonder if they are in business whether they deliberately buried their heads against the social media explosion that we are in the midst of. Many people understand the fact that they NEED to be on social networking sites, but are not sure exactly WHY they need to.

SIMPLY GET SOCIAL - these sites are an excellent marketing tool for business, individuals and students. If you are asking this question you are behind the curve so do it now.

Think about the meetings and exhibitions attended globally every day. These networking opportunities are held by associations, professional groups, local chambers of commerce, etc. While sometimes they can be niche and packed with members of your target market, many times they can be sporadic and unfruitful. But you go all the same and come away with new contacts.

Facebook and Linkedin are electronic networking events. The differences is astounding they are running 24 hours a day, 7 days a week, 365 days a year.

The Social Advantage

*Free CRM System for your contacts
*You to choose the EXACT target market you want to engage and connect to
*No costs just time
*Fantastic Free Tools- Events, Announcements.
*Allows you to be flexible!
*Set up, Communicate get started in less than half an hour.

Facebook and LinkedIn allow you to connect with large masses of people including your old friends and professional colleagues, but more importantly they allow you the opportunity to meet and connect with new quality professionals who are willing and able to build your business, purchase your products, learn from your expertise and spread that all too valuable word-of-mouth.

Get Connected
By connecting with people on social networking sites you are enabling a wide group of people to benefit from your area of expertise while engaging them in conversation, asking/answering questions and gathering valuable information to help you market more effectively to your target audience. To be honest, the opportunities, at times, can be endless.

I will talk in detail about Linkedin and Facebook in my next posts, for now get your name, your business website details up there and do some ‘lurking’. (Join us on Linkedin or Facebook)

Linkedin
http://bit.ly/c5F4jq

Facebook
http://bit.ly/cQIp27

And then I get an email for people who get it, with tools that help manage it how can half the business world be in tune and half so not. An email yesterday was from people who get it...
SPROUT Better Manage Your Small Business’s Social Media Presence: http://bit.ly/dfCxQz

Be Authentic http://www.liveensure.com/